Video Of The Day: Chain Wallet

There’s a bunch of videos out there. Some of them are good. Some of them are a cut above. I like to think my picks for Video Of The Day are a cut (or two) above.

Norway's Chain Wallet gets deep when it comes to the meaning behind electric new single "Ride" - explaining that the song is "about riding away from something, not realizing that you can't outrun your own demons." Look, we've all been there. But the sweetly nostalgic kiss of determination that sparks this dreampop treasure make for a heck of an escape anthem. The demons might catch up, but "Ride"'s On The Road notions are perfect ear candy for starry-eyed wanderers.

The video echoes the song's 80s-inspired vibes, VHS-style footage choppily linking to capture the restless impatience of the song.

You'll be able to find "Ride" on Chain Wallet's forthcoming sophomore record, No Ritual, slated for an early 2019 release.

[posted 9.23.18]


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