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Video of The Day (Premiere Edition): New Shack

There's a bunch of videos out there. Some of them are good. Some of them are a cut above. I like to think my picks for Video of The Day are a cut (or two) above.

Last year I earmarked Utah outfit New Shack as a Treefort artist to watch, so it's not a surprise that they've popped up once again on my radar.

Today I have the distinct and very pleasing pleasure of premiering the video for "Cherry," a kittenish gem of gossamer, gilded pop undercut with the complexity of an unexpected historical inspiration - the one and only Marie Antoinette. "Cherry" sees the duo find something special within this playful yet complicated song; as with so many "pop" songs there's a lot more to "Cherry" than meets the eye.

For the visuals for "Cherry," three main shots help bring the song to life: a poolside space, a gorgeous merry-go-round, and a mirrored room. To me, there's a Lost In Translation feel to the filming, and that eye candy …

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