Video of The Day: Magic Shoppe

There’s a bunch of videos out there. Some of them are good. Some of them are a cut above. I like to think my picks for Video Of The Day are a cut (or two) above.

It's the first day of summer, and the noise made by Boston psychsmiths Magic Shoppe feels like the right kind of noise to celebrate the arrival of the summer heat. Their video for "High Goodbye" is just as it should be: vibrant colors, cloudscapes, and tendrils of swirling liquid. Perfect together, the otherworldly video is the best possible visible companion piece to this powerful piece of psych noise.     

[posted 6.21.17]


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