Video of The Day: Frederick the Younger

There’s a bunch of videos out there. Some of them are good. Some of them are a cut above. I like to think my picks for Video of The Day are a cut (or two) above.

For Louisville's Frederick the Younger, band life and personal life are intertwined - founding members Jenni Cochran and Aaron Craker being a couple as well as bandmates. New single "Back to The Wall" puts relationships under the microscope, as Cochran says "the intensity of living, working and spending almost all your time with your partner." The song's jaunty, bubbly kaleidoscope pop belies the emotions underneath all that bounce. And mercy, what a bounce.

The video's campy, colorful visuals play up the fun while also nodding to the finer points of the feels within the song. Both song and video, while fabulously frolicsome and frothy, prove the point that you shouldn't take things just at face value - in music or in relationships.   

[posted 11.16.19]


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