An Interview With Matthew Evans (KEYS)

Having had Beatles on the brain for a while now, specifically the early years of their hysteria-inducing mop tops, I started to think about their early interviews. I looked up some of those early pressers and was taken aback by just how many times the fab foursome was asked about money and marriage, but there were also some gems hidden amongst the clunkers. And so, inspired by the early press conferences of the Beatles, especially their US tour interviews, I decided to ask some of those very same questions to some of the best and brightest making music today.

Sometimes it's possible to know everything you need to know about a band from just one of their songs. Judging from latest single, the frantic, five-alarm rock ferocity of "I Only Want You for Your Rock and Roll," Cardiff's KEYS is a band that's rather unapologetic about their proclivity to split eardrums and melt brains. But these sonic hellions have a softer side, rumor has it that frontman Matthew Evans wrote the song for his future missus.

Speaking of Evans, he sidled up to the Fuzzy Logic Beatles questions and had at it. Read on and get to know the man behind the smoke-on-the-water, pied piper vocals in this exciting Welsh outfit. 

What has been your most exciting moment in the last year?

Signing up with Libertino Records.

I met Gruff (Head of Libertino) at the launch of Alex Dingley’s equally excellent and eccentric album Beat the Babble which came out last summer, and he was genuinely interested in what KEYS were up to. It just so happened we had an album looking for a home. He really understands the band, what we’re trying to do musically. Gruff is a lovely, lovely man – really old-skool in many ways: he gives you his time, and I think he brings out the best in all of us on the label.

Who are your favourite recording artists?

There are so many wonderful sounding recording artists around right now. I think home recording has never been better. The masters for me are Ariel Pink, and John Maus; I’m completely blown away and befuddled by what they achieve in their productions. I’m also a great admirer of lo-fi house duo Paranoid London. Absolutely gorgeous, muddy lo-fi productions from them. Check out their single "The Boombox Affair," or their remix of Chemical Brothers' "Free Yourself." Stunning.

In terms of Guitar music, I keep coming back to Ty Segall – Davey (Boy Azooga) turned me onto him; and Tim Presley’s new album I Have to Feed Larry’s Hawk sounds like an Island Records lost Welsh Classic from the mid 70s!

Do you feel safe riding in airplanes?

I used to, but now I have children the takeoff is terrifying. Whenever we’ve taken plane rides we all hold hands during the takeoff. It’s funny how becoming a parent changes your perspective on things. Me and Gwion have always been unhealthily nihilistic – ironically it’s a deep bond we both have! But now we both have our own kids we’ve become more agnostic.

Does every city look the same?

As my great and wise friend John Kift says, “Swansea Council have done more damage than the Luftwaffe!” I think there might be something in this as high streets become more and more homogeneous. Use other senses and every city becomes unique: The Scouse accent; the Brum (Birmingham) accent…

What message are you trying to get across, if any?

The same message as Viv Savage from Spinal Tap: “Have a good time, ALL the time!”

How would you describe yourself in one word?


Where would you like to go that you haven't gone yet?


Do you feel that you're setting a new trend in music?

No. It’s never really been a goal of ours.

What kinds of guitars do you use?

Hollow ones that feedback a lot. Thick sounds, not thin Fender tones.

Does anybody ever ask you for advice?

I’m a teacher so yes, a lot. It’s an incredibly demanding job – it only works when you put 100% into it so it can leave you utterly exhausted.

How do you prefer for your fans to act at your concerts?

Fans? I’ll never get over the fact that people come out to watch us play. They can act whatever way they like. There’s too much formality in modern living as it is. When you come watch KEYS play, you can let go of all that shit and put your fucking hands up!

How do you go about writing your songs?

So many ways. For instance, a title is an efficient way to start. A good title will have an inherent rhythm to it. Like "Pussyfooting," the opener to the new album (Bring Me the Head of Jerry Garcia, release December 2019). The phonetic stress is on "Pussy" not on "Footing." So that implies a swinging rhythm. Once you have a title and a rhythm you’re about halfway there: Just melody and lyric to go then. I love working with rhymes, too. Trying to avoid “moon in June,” finding less obvious rhymes can help create a sense of the weird. I’m with Dylan Thomas on this one and think the sound of the word trumps the meaning.

What is one question you would like to be asked that probably nobody has ever asked?

“Do you want me to do that for you?”

What do you call your sound?

Dumb. We always aspire for the dumb option.

Have you ever had a mental block-out on stage?

No, but I had one live on radio once. Me and Davey were doing an acoustic turn for a daytime radio show and I just forgot the lyrics for a split second. I started singing in tongues. It was mad!

What are your unfulfilled ambitions?

We’d love to play Green Man again. We played it, I think in its' second year. It was still a small festival then. We’d love to go back and do a good show now that we are so much better.

What advice do you have for teenagers?

Find your tribe.

What is the closest you have come to losing life and limb?

I’m dyspraxic, so when I was younger I was always falling off cliffs or bumping my head.

Do you think of yourself more as an entertainer or a musician, or do you think it's more of a combination of the two?

Bit of both. As I said, it blows me away people paying their hard-earned cash to come out and see us. We have a responsibility to give them a good evening. I didn’t used to think like this, but more recently it's dawned on me. These are tough times, people need to lose their shit for an hour. It's healthy.

[posted 9.27.19]


Popular Posts