Video Of The Day: Mass Gothic

There’s a bunch of videos out there. Some of them are good. Some of them are a cut above. I like to think my picks for Video Of The Day are a cut (or two) above.

The just-so wistfulness of Mass Gothic's "Keep On Dying" is ever so charming. From the duo's second and newly-released MG record I've Tortured You Long Enough, the song is a sparkling piece of sophisticated, fantastical synthpop. It's an intimate, welcoming song, and it's ridiculously infectious.

The video is a hodgepodge of all sorts of clips, from escalators to a gaggle of seagulls to the inside of a carwash...the onslaught of images keeps up with the irrepressible song admirably.

[posted 9.2.18]


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