Video Of The Day: Mass Gothic
The just-so wistfulness of Mass Gothic's "Keep On Dying" is ever so charming. From the duo's second and newly-released MG record I've Tortured You Long Enough, the song is a sparkling piece of sophisticated, fantastical synthpop. It's an intimate, welcoming song, and it's ridiculously infectious.
The video is a hodgepodge of all sorts of clips, from escalators to a gaggle of seagulls to the inside of a carwash...the onslaught of images keeps up with the irrepressible song admirably.